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People Do Not Buy Online Courses

Are you considering creating an online course?

 Before you do, I’d like to let you in on a secret.....
 
Shhhhh...... (Imagine me putting my finger to my lips!) 
 
People don’t buy courses.
 
Yep!  I said it.  People do NOT buy courses.....
 
GASP!!!!
 
But Catherine, I thought you created over 100 online courses and went on to sell your online training company……
 
And I recently read that according to Reuters, the global E-learning market is on track to hit $275.10 billion by 2022……
 
So, you can’t be serious Catherine! 
 
Ok, calm down. Take a deep breath.
 
Your dream of passive income and leveraging your time is still obtainable. 
 
IF….
 
DRUMROLL........
 
Instead of creating an online course, you create a STEP BY STEP SYSTEM that provides your students with a SOLUTION, RESULT or TRANSFORMATION.
 
That’s right!
 
  • You are selling a SOLUTION.
  • You are selling a RESULT.
  • You are selling a TRANSFORMATION.
 
You are NOT selling an "Online Course."
And people are not buying "Online Courses."
 
Make sense? I hope that you are having an AHA moment!
  
Now that you are in on the secret, I’d like you to go back to the drawing board, or that course outline you’ve been working on.
 
Look at it with a different set of eyes.....
 
You are not just teaching a bunch of random information in no particular order in your course.  
 
You should teach a STEP-BY-STEP PROCESS or SYSTEM that will ensure that when your student completes the last lesson, in the last module they are well on their way to implementing the solution you have taught them, getting the results you promised, or enjoying the transformation you’ve provided.

Let me help you share what you know online to create predictable, recurring income while leveraging your time.  


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